Step by Step SMS Marketing for Real Estate

Alright so you understand the basics, so lets go over how to use Text marketing specifically for Real Estate Agents.

1. Create an SMS group

The group is your list, and it comes with tools attached to it that will help you as you progress. You can have as many groups as you want, and it is often a good idea to have one for each specific demographic you plan to serve. An example of this would be a group that is for listings below $x, another list for listings from $x-$y, and another for any listing above $y. This will allow you to better target your clients with listings they are interested in.

2. Setup your auto responders

Auto responders are a great way to give people immediate feedback, as well as set expectations about speed of communication if needed. The keyword associated with your group can have an auto response message thanking them for joining, but even better would be linking them to a form in order to gather more information from them at your website.

3.Create a Drip campaign

Creating a drip campaign and assigning it to a group will automatically get each user receiving any materials you want them to that the interval you see fit. An example of this would be a quick explanation for why the need to be pre approved, and a link to your preferred loan agent that is sent a few days after they sign up. Another might be a message asking if there is anything you can do for them to meet their needs sometime a week or so out. From there you can view their responses in our 2 way texting inbox Learn More. The more you automate the more you can focus on the other parts of your business.

4. Getting people signed up.
There are a few ways to get people signed up:

Download and print the QR code that we generate for you on any marketing materials you have (back of a business card, on a brochure, on your lawn signs, etc). Make sure that you are clear that by signing up for the list they will gain access to something (like curated lists of homes), and that they will be getting text messages from you.
You can say “text [Your keyword] to [Your number] for more info” in any advertisements or simply verbally to get people to sign up. This is helpful for anyone that doesn’t have a smart phone.
Post a link to a registration form, or a QR code on your website and/or your sales funnel.

5. Send out your materials

For Real Estate specific lists you will probably want to have curated list or properties sent out to your clients every month or so. Too often and you will likely get people dropping from your list, but to seldom and you will not be converting as well as you could be. Another idea is to send out a list of new properties you represent every couple of weeks. Be clear and concise with your messages, and make sure that the information you are sending is helpful to the list you are sending it to. The more value you provide to your clients the more likely they are to continue to engage with you.

6. Set Appointments

When you have an appointment to show a house, make sure to create the appointment in our system. From there all of your desired messages will be scheduled for you automatically. A confirmation message to reduce miscommunications, a reminder message to make sure people don’t forget about the appointment, and a follow up message to keep your clients engaged with you are very helpful.

7. Keep engaged with your clients

Keep engaged with your clients via the same phone number as your messages are sent on. The 2 way messaging inbox will allow you, or any of your representatives, to respond to questions and or concerns that a client may have. Its hard to expand when you are the only one answering every question, and every message has to go through your phone. Having those communications online means you are able to delegate those responsibilities, and keep your communications even if you get a new device.

8. Refining your content

Focus on Repeat 4-7 while refining your content and messages in order to increase your value to your clients.

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