Jumping into legal compliance for your text message marketing can seem intimidating or give you an instant headache. Fortunately, most of the legal requirements for text message marketing boil down to two words: prior consent. While this blog is not meant to be a substitute for legal advice or an exhaustive dive into compliance agencies and laws, this will give you the basics of how to get started with legal compliance for your SMS strategy.

So, prior consent is the name of the game. Basically, your customers need a way to choose to opt in for your text messaging services, even if you already have their contact information. This br